What Is Lead Generation Marketing and Why Every Business Needs It

With competition rapidly growing, you need to be proactive in convincing your potential customers or leads to stay interested in your products and services. Turning your target audience’s passive awareness into a sale is a process called lead generation.

11 Ways to Grow Your Social Media Audience

Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns